Is your web site ready for the mobile generation?

 

Hand-held Internet browsing devices are fast becoming the technology of choice, especially when people are traveling and on-the-go. If your web site does not operate on these devices or makes it difficult to find what they are looking for, they will go somewhere else.

 

Consider these important statistics:

 

• 78% of Internet users conduct on-line product research.
• 40% of US smart-phone users compare prices on their mobile device while shopping.
• Inbound marketing, that’s people looking for you, costs over 60% less than outbound marketing.

 

And it’s not just 18-24 year olds using these devices.

 

Mobile users are probably hitting your site to comparison shop or get background info on a product.

 

Here’s how you can help them find what they want and drive more business to your door.

 

• Provide discounts and special incentives to get immediate response.
• Showcase feature products and items you want to sell quickly.

 

 

 

Web design services are billed at a rate of $65/hr.

 

 

How does your web site need to change to services these users?

 

Here are some suggestions:

 

Add code that sense the type of device that browsers are using and adjusts your site accordingly.

 

• Create an alternate version of your site for small screen formats.
• Provide simple web site controls and menus for easy navigation.
• Use larger typefaces so text can be easily read.